CSG Justice Center

Digital Marketing Manager

Who we are:

The Council of State Governments (CSG) Justice Center works across the country to develop research-driven strategies to increase public safety and strengthen communities. To further this mission, we work with partners inside and outside of government to reduce crime and break the cycle of incarceration among youth and adults in contact with the justice system. We bring people from a range of systems and perspectives together to improve policy and practice. And we transform data and research findings into meaningful insights for decision-makers.

When you join the CSG Justice Center, you join an organization that is uniquely positioned to cultivate innovation and drive data-driven reform nationally. We have nearly 200 employees based in more than 30 states who have decades of experience working in and with criminal, juvenile, and Tribal justice agencies. We have provided housing, mental health, and addiction services; served as educators and in workforce development agencies; and supported victims and survivors of crime. We have served governors, state legislators, and members of Congress across the political spectrum. What binds us together is a shared commitment to our mission; to one another; to a common set of values; and to the national, bipartisan advisory board that guides our work.

Learn more about careers at the CSG Justice Center.

How you’ll fit in:

As the Digital Marketing Manager at the CSG Justice Center, you will play a pivotal role within our dynamic communications division and in partnership with our Justice Counts and data teams. Your expertise in digital marketing strategies and tactics will be instrumental in advancing our mission and programmatic objectives. Collaborating closely with internal stakeholders, you will develop and execute comprehensive digital marketing campaigns to effectively engage our target audiences, drive awareness of our initiatives, and amplify our impact. By leveraging your analytical skills and staying current on industry trends, you will continuously optimize our digital marketing efforts to maximize reach and effectiveness. Your contributions will not only elevate the CSG Justice Center’s digital presence but also contribute to our broader communication objectives.

What you’ll do:

Specific responsibilities of the digital marketing manager include the following:

• Develop and execute digital marketing campaigns across various channels, including email, social media, search engines, and display advertising.
• Create and optimize content for digital platforms to drive traffic, engagement, and conversions.
• Analyze campaign performance data and metrics to assess effectiveness and identify opportunities for optimization.
• Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall marketing strategies and business objectives.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing to inform strategy development and implementation.
• Manage digital advertising budgets, allocate resources effectively, and track expenditures to maximize return on investment (ROI).
• Conduct market research and audience analysis to identify target segments and tailor marketing strategies accordingly.
• Implement Search Engine Optimization (SEO) best practices to improve website visibility and search engine rankings.
• Support Customer Relationship Management (CRM) maintenance efforts to ensure data integrity and successful marketing initiatives.
• Utilize marketing automation tools to streamline processes and enhance lead nurturing efforts.
• Provide regular reporting and insights to stakeholders on campaign performance, key metrics, and actionable recommendations for improvement.

What you’ll bring:

• Strong interpersonal skills including self-awareness, sensitivity and valuing others.
• Dedication to public service with an unfailing commitment to act with civility, be nonpartisan in performing CSG Justice Center duties, and be a responsible steward of member and donor funds
• A bachelor’s degree (required) in Marketing, Communications, or a related field
• At least five years of professional experience in digital marketing, with a proven track record of managing successful campaigns or equivalent educational achievement
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and other marketing software
• Strong analytical skills, with the ability to interpret data and metrics to drive decision-making and optimize campaign performance
• Excellent communication skills, both written and verbal, with the ability to effectively convey ideas and information to varied audiences
• Creative thinker with a strategic mindset and the ability to develop innovative marketing solutions
• Experience with A/B testing and experimentation to optimize campaign performance and conversion rates
• Advanced knowledge of SEO best practices and experience implementing strategies to improve organic search rankings
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines with minimal oversight
• Experience successfully managing one or more projects and facilitating strategic meetings with internal and external stakeholders within and across teams
• Passion for staying abreast of industry trends and emerging technologies in digital marketing
• Reliable and secure internet/data connection and flexibility for using a personal device for internet connectivity during business travel. A cost offset is provided by CSG

How you apply:

If you’re interested in helping us drive change across the country, you should upload the following elements with your application:

1. Cover letter
2. Resume (this should include a comprehensive list of related professional, internship, and volunteer experience with applicable dates)
3. At least three professional references

We will consider all paid and unpaid experience relative to this position, including internships, fellowships, and volunteer activities.