Growth & Marketing

Remote, United States

Job ID: R02683

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Description

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we’re creating an entirely new category within data infrastructure – data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

In this role, you will work closely with the Original Equipment Manufacturing (OEM), Business Development (BD), and partner marketing teams to create strategic joint messaging and assets that communicate the unique value of Confluent and our data streaming platform.  In addition, you will work with Sales, BD, Marketing, and partner counterparts to plan and execute enablement, training, and marketing activities to both internal and external audiences.  These may include driving funnel growth, supporting communications, web optimization, campaigns, events, and more, in collaboration with the Marketing, OEM, and ISV partner teams.

To be a successful candidate you will have a proven track record in Product Marketing for high-tech companies, with demonstrated ability to link technical products and features to customer pain points and translate them into business value. You should have exceptional leadership skills to drive execution of cross-functional efforts, an ability to understand market drivers, target audiences, and competitive landscape. You also should have excellent communication skills, capable of writing and presenting about the product, both to internal and external audiences, in a way that influences the desired behavior.

What You Will Do:

• Craft and own messaging and positioning to convey the value of Confluent’s solutions, products, and services as they relate to our OEM customer and partner ecosystem.
• Create compelling, high-quality content for internal and external stakeholders.
• Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns.
• Drive OEM and ISV product and solution launches, ensuring the field is enabled and other GTM teams can execute their launch tactics.
• Work closely with the Marketing team to permeate product messaging across web and other customer-facing communication vehicles.
• Support funnel growth activities, such as blog posts, press releases, SEO, campaigns, and technology events, by providing core messaging.
• Present to Sales and customers at both internal and external events.
• Interact with customers and partners to gain insights and help perfect your own strategy.
• Benchmark and assess the impact of your work against key business metrics.

What You Will Bring:

• 5+ years of experience in enterprise software (subscription and/or SaaS/Cloud) product marketing roles.
• Understanding of OEM sales channels, open source technologies, and subscription business models preferred.
• Demonstrated track record developing value-oriented messaging and positioning as well as authoring engaging content.
• Self-motivated individual with a drive to results in fast-paced environments.
• Team player who can lead cross-functional teams and projects and thrives on team wins.
• Ability to navigate a complex business environment and succeed in a fast-paced, dynamic, hyper growth environment with track record of building trusted relationships with senior stakeholders.
• Strong technical foundation and ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product/engineering experience).
• MBA or equivalent experience and Bachelor’s Degree required; Computer science / engineering / technical undergrad degree preferred.