Remote
Posted 2 months ago
The Tapping Solution Logo

Job Description

About the Role

Our Email Marketer will handle all of our outgoing customer e-newsletters and define strategies to take the program to the next level. The Email Marketing Lead, will continually strive to increase open rates and click-through rates and will be responsible for leading the strategic vision and ownership of our email campaigns that nurture long-term customer relationships, reduce churn and increase engagement, frequency, monetization, customer database and lifetime value. As part of the marketing team, this individual will work with marketing to build audience development and ensure that all emails are deployed error-free and in a timely manner.

Roles and responsibilities

  • Work with our lead copywriter on content for our newsletters and blogs that match TTS tone and provide clarity on the subject matter (if you have copywriting experience that is a plus as well but is not required)
  • Continually optimize email strategies to increase performance.
  • Fully utilize the tools provided such as Klaviyo for our main email list and Braze for our app email list. Also manage text messages through Klaviyo and in app messages through Braze.
  • Keep up with email industry trends (including technological enhancements, ISP and ESP developments and email legislation and implement solutions to enhance email programs.
  • Monitor deliverability and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
  • Ensure mobile-friendly email templates
  • Along with the marketing team, develop new email flows and monitor, analyze and improve existing email flows.
  • Monitor email segmentation strategy and work to improve
  • Analyze campaign performance suggest improvements
  • Report on email marketing KPI’s

Your Expertise, Experience and Passion

  • 2+ years of relevant work experience and proven ability to thrive in an autonomous environment
  • Advanced proficiency with Klaviyo and Braze or similar platforms
  • Vast knowledge of various ESPs, deliverability metrics and email marketing best practices
  • Strong analytical skills with the ability to understand KPIs
  • Excellent communication skills both written and oral
  • Familiarity with technical aspects of ESPs – including APIs, SDK, customer SMTPs, etc.
  • Proficiency in MS Excel and ability to analyze trends and results
  • Ability to manage multiple projects simultaneously
  • Highly organized and able to provide excellent and timely service on multiple campaigns each day
  • Self-directed: While we have a long list of items in mind for you to tackle first, we also are looking for an expert that can guide us to what we need. You are the type of person that can deliver on our asks, but also takes initiative, feeling comfortable providing recommendations
  • Collaborative: you enjoy working collaboratively across internal teams and with external partners to turn ideas into action
  • Passion for the digital media space in health, wellness, and personal development.

Benefits of Joining Our Team Full-Time

  • 100% Remote with flexible work hours
  • Competitive Salary
  • Paid Time Off
  • Paid Holidays
  • 401(k) Match
  • Opportunity to work for a company with a greater good mission
  • Access to content for your own personal development
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