Remote

Full-time

About the job

Location: Remote (Mountain Time Zone)

Industry: Virtual Accounting & Financial Services

Overview:

A fast-growing virtual accounting firm, is seeking an experienced Marketing Coordinator with a strong background in Business-to-Business marketing to drive lead generation and client acquisition. The ideal candidate will have expertise in strategic content marketing, digital campaigns, and optimizing conversion funnels to engage and convert companies looking for outsourced accounting solutions.

This role is perfect for a data-driven marketing leader who thrives in a remote, fast-paced environment and is eager to scale a high-growth accounting firm. With over 100 clients in the professional services industry, if you have a passion for professional services organizations, conversion optimization, and strategic marketing execution, we’d love to hear from you!

Responsibilities:

• Develop and implement targeted marketing strategies focused on lead generation and client acquisition.
• Create compelling content, including whitepapers, case studies, and industry reports, to attract and convert prospects.
• Optimize conversion funnels, leveraging automation, data analytics, and A/B testing to improve marketing performance.
• Manage a marketing team, including content creators and event coordinators, ensuring the seamless execution of virtual events, webinars, and industry partnerships.
• Work closely with leadership to align marketing efforts with revenue goals and business growth.
• Oversee marketing budgets and maximize ROI through strategic allocation of resources.
• Build and manage relationships with external vendors, including SEO agencies, digital ad platforms, content writers, and CRM providers.
• Stay ahead of industry trends and emerging marketing channels to enhance outreach and engagement.

Requirements:

• Proven experience in direct response marketing within professional service industries, preferably accounting, financial services, or consulting.
• 3-10 years of marketing experience for growing companies, with a track record of driving revenue growth from $5M to $20M.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience being the sole marketing leader—this is currently a one-person marketing department.
• Expertise in referral marketing, digital lead generation, and conversion optimization.
• Ability to develop new marketing channels based on trends, industry insights, and client needs.
• Familiarity with CRM systems, marketing automation tools, and digital advertising platforms.
• Strong understanding of sales processes and experience collaborating with sales teams to enhance marketing impact.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
• Experience marketing virtual or outsourced services, particularly in accounting, financial services, or legal industries.
• Background in PPC, SEO, and content marketing.

Benefits:

• Competitive salary based on experience.
• Fully remote work environment.
• Comprehensive benefits package, including health, dental, and vision coverage.
• Professional development and continuous learning opportunities.

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