About the job

MUST HAVE GOLF-BRAND EXPERIENCE TO BE CONSIDERED – PLEASE ONLY APPLY IF YOU HAVE EXPERIENCE WITH A GOLF COMPANY/BRAND/PRODUCT ON YOUR RESUME.

QUICK OVERVIEW – TL;DR (please read this section to ensure your fit before applying)

Our recruiting firm specializes in sports-based companies – this specific client is a growing golf company in the health & fitness space.

We are looking for a true golf-centric marketing professional to lead their Social Media and Content Strategy. This role requires a passionate storyteller who can identify and create exciting, compelling content across all social media platforms.

The full MUST HAVES are listed below, but we want to make sure only the following are applying:

We need someone with deep expertise, knowledge, and golf industry-specific background.

Only candidates with the following background will be considered……

• This person must have experience working for a golf brand.
• They must know golf culture and be able to speak the lingo. This is someone who possesses a general knowledge of PGA TOUR players and is aware of tour happenings, big moments, etc.
• This person must be a fan of golf and be a regular golfer.

THE OTHER MUST HAVES: 5+ years of experience managing the social media and content efforts for a B2C brand, including at least 3+ years within a golf-specific brand.

This candidate must have strong experience across Meta, Instagram, Twitter, Tiktok, LinkedIn, and YouTube. Podcast production is a plus.

Content ideation, curation, copywriting, and community management. Capable of basic photography and video content creation. Some design capabilities for creating graphics (Adobe, Canva, or similar). Initiative to capture b-roll and other content independently.

A strong command of tone, style, and voice is essential to produce original content that resonates with our client’s user segments. The ideal candidate will be a creative idea generator and enthusiastic promoter focused on educating users, engaging consumers, and growing this golf brand.

THE WHY: A fast-growing golf brand with a rabid user base of golf pros (including some of the top players on tour) and thousands of users across the world.

You will be tasked to build, deliver, measure, and manage their social media and content strategy.

THE WHERE: This is a remote role and team…they are currently spread across the US, but you’ll get to work with an amazing team of driven leaders, ambitious people, athletes, endorsers, and health-minded people.

You’ll be working closely with their marketing teams and online partners, distributors, retailers, and golf customers around the world.

THE WHO: Our client is a leading golf and fitness product, used by athletes across the country – from PGA and LPGA tour players to casual golfers. They’ve been in a massive growth phase, VC-backed, and driving towards their next generation of growth.

Not only is it backed by the PGA and endorsed by some of golf’s biggest players, but they’ve also been featured in places like Sports Illustrated, Golf.com, Golf Digest, and more.

THE HOW: The Social Media Manager will spearhead content initiatives, driving growth and engagement across all major social media platforms. You’ll lead the charge to create compelling content and develop strategies that resonate with our client’s target consumer.

Your 3 top initiatives in this role will be to …..

• Scale audiences on social media (across platforms)
• Grow engagement on social media
• Improve content, creative aesthetic, brand voice, and branch authenticity

THE NUTS & BOLTS: Comp range is $72,000-$92,000. Strong benefits package with Medical Benefits, 401k Matching, PTO, and Wellness & Lifestyle Benefits.

If you are a Social Media and Content Management pro, bring a track-record of building a golf brand through social media efforts, have an athletically driven mindset, thrive on performance mixed with creativity, and are ready to challenge yourself and others to achieve big goals, then we encourage you to apply!

Social Media Content Manager Full Job Description

JOMBINE & OUR CLIENT

We are Jombine – a recruiting platform and network that changes the way we hire through the innovative matchmaking of talent, culture, and goals. Learn more at www.jombine.com.

THE COMPANY & TEAM

Our client is quickly becoming one of the most trusted golf tools in the space…used by hundreds of pros and thousands of users. Their brand is found across e-commerce (native site, Amazon, and more), retail (Dick’s, PGA stores, and pro shops), and at some of Golf’s biggest events/tour stops.

A young, growing, scrappy, and incredibly bright team is leading the charge as they push through this next level of growth. They are true A-Players and athletically minded business leaders – with backgrounds in some of golf’s and sporting good brand’s top names – all driven to the mission of growing this brand into one of the top golf products in the space.

Diving in deeper, their core values include a Willingness to Challenge the Status Quo, Health and Family First, Integrity, Humility, Open Communication, and a Commitment to Excellence.

A GREAT OPPORTUNITY FOR A MOTIVATED, HYPER-ITERATIVE, & CREATIVE SOCIAL MEDIA CREATOR

The Social Media and Content Manager will oversee the creative direction and execution of all social media efforts. You will focus on targetting ICP’s, consumer strategies, education of the product, growth-hacking new consumer segments, and driving cohesive and creative messaging in support of developing the brand even more.

THE DAY TO DAY

• Develop & Execute Strategy: Craft and manage comprehensive social media content strategies that drive growth and engagement across platforms like Meta, Instagram, and LinkedIn.
• Content Creation: Produce high-quality, engaging content to capture and retain audience attention. Collaborate with internal teams to integrate campaign messaging and creative elements into social media strategies.
• Content Production: Coordinate and produce diverse content using athletes, endorsers, user-generated content (UGC), and various media formats to keep channels fresh and exciting.
• Viral Content & Growth: Utilize data-driven insights to create viral content strategies and grow our social media presence exponentially.
• Golf Expertise: we love fast learners and industry-agnostic marketers, but for this role, we will be very intentional in our efforts to meet with golf-centric marketing experts.
• Social Media Subject-Matter Expertise: Monitor social media trends and industry developments to identify opportunities for innovation. Analyze performance metrics, providing insights and recommendations to optimize content strategies.
• Copywriting: Develop sharp, engaging copy for social media posts, ad campaigns, and marketing materials that align with our brand voice.

WHO WE’RE LOOKING FOR

The ideal candidate is an experienced marketing operations executor with a successful track record in retention, customer growth, journey management, and user satisfaction.

YOUR DNA

• First and foremost, you are a killer marketer and a subject matter expert in social media and content.
• You get the customer, their habits, their wants, their goals, their dislikes, their pains, and more. And you have a true heart for the customer journey and aligning customers with a product that they will value.
• You are self-motivated, have a results-driven mindset, and have a relentless enthusiasm for expanding product reach to new and existing users and segments.
• You are a doer, an enthusiast, a passionate marketer, and someone who knows how to test, iterate, and navigate success.
• We are NOT looking for a “yes-person” or just another cog in the marketing machine…instead you are a subject matter expert that isn’t afraid to drive new initiatives and see results through grit, creativity, and engineering marketing strategies.
• You love the startup space and have built brands and understand the complexities of driving customer growth and becoming a brand leader in its space.
• This is a golf company and brand, so let’s use a golf analogy to get all those marketing pros that love golf excited about this opportunity!
• You will use all the clubs in your bag to score on the course – you know when to go big, when to show finesse, when to lay-up, and when the sink a big putt to keep yourself in the game. In other words, you attack the market with big ideas and bigger execution, you value the importance of quality and tact, you are smart and effective when taking chances, and you know how to win when it matters most.

YOUR QUALIFICATIONS:

• Bachelor’s degree; Journalism, Media or Communications preferred
• 5+ years of experience managing the social media and content efforts for a B2C brand, including at least 3+ years within a golf-specific brand.
• Proven experience as a Social Media Content Manager, including a strong understanding of social media platforms, algorithms, and best practices.
• Passionate about content creation and the golf industry.
• Showcase a portfolio of social media and marketing content that highlights your ability to create engaging and impactful marketing campaigns.
• Ability to craft clear, engaging, and persuasive messages tailored to different platforms and audiences.
• Strong communication, writing and editing skills including grammar, style and spelling.
• Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Meta, TikTok, Reddit and emerging platforms.
• Ability to analyze and utilize data to customize social strategy.
• Design, photo and video editing skills; Proficient in Adobe, Canva, and Microsoft programs.
• Ability to produce, shoot and edit features, stories and elements

SALARY & BENEFITS

Comp range is $72,000-$92,000 plus a comprehensive benefits package, including:

• Bonus opportunities
• Medical, dental and vision plans available
• Paid vacation time
• Paid holidays
• Paid paternity/maternity leave
• 401k match
• Wellness & Lifestyle Benefits
• Other work perks include team bonding events, company retreats, leadership development programs, and more

Apply Here