On Tuesday, June 24, millions of Americans are being asked to skip their usual McDonald’s order as part of a massive boycott organized by The People’s Union USA. While it may sound like a simple call to avoid fries and nuggets for a day, the movement behind this boycott is rooted in a much bigger demand for economic justice, corporate accountability, and fair treatment of workers.

What’s Behind the Boycott?

The boycott is part of a broader campaign called the “Economic Blackout Tour,” which targets some of the country’s largest corporations to pressure them into paying their fair share of federal taxes, capping unreasonable profit margins, and improving conditions for workers. John Schwarz, founder of The People’s Union USA, says the boycott is a way for everyday consumers to participate in “economic resistance” that holds corporations accountable.

“Target, Walmart, and Amazon are already feeling the pressure,” Schwarz said. “Now it’s McDonald’s turn.”

Why McDonald’s?

McDonald’s, as one of the world’s most recognizable fast food brands, represents a major player in the retail and restaurant industries. It’s a symbol of convenience and familiarity, but also of corporate power. The company has recently rolled out new menu items, including a revamped Value Meal and a fresh Happy Meal, signaling ongoing growth and investment — even as activists claim that the economic burden is disproportionately falling on workers and consumers.

Do Boycotts Like This Work?

Boycotts have been a popular form of protest for decades, from civil rights campaigns to modern-day consumer activism. However, their success often depends on scale, media coverage, clear goals, and sustained action.

Experts say a one-week boycott may not financially cripple a corporation like McDonald’s, which serves millions daily. But as a symbolic gesture, it can raise awareness, attract media attention, and build momentum for longer-term changes.

What to Expect on June 24

Supporters of the boycott are encouraged to avoid all McDonald’s locations from June 24 through June 30. The hope is to send a message loud enough for corporate executives to listen, and to inspire similar actions targeting other companies.

For those not ready to boycott, some suggest supporting local eateries or advocating for policy reforms as alternative ways to push for economic fairness.

The Bigger Picture

The McDonald’s boycott fits into a growing trend of grassroots movements demanding transparency, fairness, and ethical business practices. Whether this particular boycott will lead to concrete changes remains to be seen — but it’s clear that consumers are eager to leverage their spending power as a tool for social change.

Nick-D, CC BY-SA 4.0, via Wikimedia Commons