7 Instagram Updates You Need to Know

Instagram continues to evolve, making it easier for brands and creators to connect with their audiences. With the latest updates, Instagram is expanding opportunities for storytelling, interaction, and creative expression. Here’s a breakdown of the most exciting new features:

1. Refresh Your Feed

Instagram’s latest feature allows users to refresh their feed with a simple tap. This update aims to provide a more seamless and intuitive user experience.

Benefits for Businesses:

• Ensure timely visibility of new posts
• Increase engagement through fresh content
• Enhance user experience

How to Refresh Your Feed:

• Open the Instagram app
• Go to your home feed
• Tap the refresh icon (a circular arrow) at the top-right corner
• Your feed will update, showing new posts

2. Expanded Carousels: 20 Slides

Instagram has officially increased the number of slides in carousels to 20.

Benefits for Businesses:

• Showcase diverse products or services
• Tell compelling brand stories
• Increase engagement through interactive content

3. Add Notes to Posts and Reels

Instagram now allows users to add a note with each post or reel, visible to either mutual followers or Close Friends.

Use Cases for Businesses:

• Share exclusive promotions
• Provide product updates
• Offer personalized customer service

4. Comment on Stories

Only followers who follow each other back can comment on stories.

Benefits for Businesses:

• Encourage customer feedback
• Build brand loyalty
• Increase engagement through interactive storytelling

5. Instagram Feed Layout Update

Instagram’s new feed layout displays posts at 1080×1350 px.

Benefits for Businesses:

• Increase visual impact
• Enhance brand visibility
• Optimize content for better engagement

Prepare Your Feed:

• Post content in the new dimensions
• Ensure your feed is ready for the update

6. Reduced Video Quality

Instagram may reduce video quality if videos haven’t been viewed in a while.

Optimization Tips for Businesses:

• Upload high-quality videos
• Use Instagram’s editing features
• Promote engagement through captions and hashtags

7. Analytics Dashboard Update

Instagram’s analytics dashboard now labels “Accounts Reached” as “Views” and “Accounts Engaged” as “Interactions.”

Benefits for Businesses:

• Track engagement metrics accurately
• Optimize content strategy
• Measure campaign effectiveness

By staying up-to-date with these latest Instagram updates, businesses can:

• Enhance storytelling and interaction
• Boost engagement and visibility
• Optimize content strategy
• Track performance and set targeted goals