Avaline’s Digital team is in search of a part-time Social Media Strategist to help us build the largest and most engaged digital community in the wine category. This Social Media Strategist will execute all of Avaline’s social media marketing and be very involved in channel strategy, planning, and content concepts. This role will strategize for audience growth and engagement as well as support campaigns that cut through the noise. A good candidate will have a passion for building community, an obsession with social trends, and a bias for action.  

What You’ll Do:

• Work with Director, Partnerships to lead social media strategy and content planning from concept to delivery, with the goal of driving engagement and growing the community across multiple platforms including TikTok, Instagram, Threads, Pinterest, and Facebook
• Manage the content marketing calendar and work closely with the Creative, Brand, Trade, and Sales Teams and other internal and external partners to execute on time and within budget
• Create briefs and manage partnerships with external content creators in partnership with the Creative Team
• Work with Director, Partnerships to coordinate takeovers with influencers and creators
• Source UGC, build it into the content calendar, and monitoring incoming social tags for potential UGC collaborations
• Own community management, establishing guidelines and expectations for response time, and coordinating with customer service to resolve CS issues
• Collaborate with the Creative Team to develop channel-specific tone and evolve as necessary
• Own social listening and monitor social media trends and news to identify new channels and strategic evolutions

Who You Are:

• Comfortable working in fast-paced and changing environments
• Passionate about creative, brand, and community
• Strong attention to detail
• Interest in the wine space

Qualifications:

• 4-6 years of experience in social media
• Experience managing and growing accounts on Tiktok and Instagram
• Experience building growth and community-centric strategies for brands
• Experience in relevant consumer goods: beauty, food, or beverage

The Social Media Strategist will sit on the Digital team and report to the Director of partnerships. This position can be based anywhere in the US as Avaline is a 100% remote company.

The Part-Time Social Media Strategist position comes with a pay rate of $20-$28 per hour. This is a part-time position with up to 29 hours per week.

Please apply by submitting your resume to careers@drinkavaline.com.

Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization.