About the job

POSITION SUMMARY:

P11 is seeking a highly motivated, detail-oriented, and results-driven Digital Marketing Manager to join our growing team. This role is crucial for developing and executing innovative digital marketing strategies for our clients, driving leads, and maximizing their ROI. You will be a key player in managing client campaigns, providing quick responses to requests, and leveraging your expertise across key digital platforms. Additionally, you will play a role in supporting internal marketing initiatives to enhance P11’s brand awareness and reputation.

REPORTS TO: VP, Digital Marketing

PRIMARY RESPONSIBILITIES

• Client Campaign Management: Develop and execute comprehensive digital marketing plans tailored to individual real estate clients, focusing on their specific target audience and business objectives. This includes strategy development, implementation, analysis, optimization and adherence to internal and client deadlines.
• Platform Expertise: Demonstrate a strong understanding of key digital marketing platforms relevant to the real estate industry, including Google Ads (Search, Display, Remarketing), Meta Ads (Facebook, Instagram, Linkedin), Looker Studio (for reporting and data visualization), and other relevant platforms.
• Performance Reporting & Analysis: Utilize Looker Studio to create insightful reports, analyze campaign performance, identify trends, and provide data-driven recommendations to clients. Track key metrics, measure ROI, and make adjustments to optimize campaigns.
• Email Marketing: Develop and manage email marketing campaigns for clients, including list segmentation, email copywriting, automation setup, A/B testing, and performance analysis. Experience with email marketing platforms is essential.
• SEO: Develop and execute SEO strategies encompassing keyword research, on-page optimization (title tags, meta descriptions, content optimization, site structure), and off-page optimization (link building, local citations) to improve organic search rankings and drive targeted traffic to client websites.
• Content Strategy: Collaborate with the graphic designers to create engaging and relevant content that attracts potential buyers and renters.
• Client Communication: Maintain clear and consistent communication with clients, providing regular updates on campaign performance, addressing their questions and concerns promptly, and building strong relationships.
• Market Research: Stay up-to-date on the latest trends and best practices in digital marketing. Research competitor activities and identify new opportunities for growth. Maintain the digital marketing center of excellence and create a forum to provide ongoing education and guidance to internal & external stakeholders.
• Digital Innovation: Maintain a keen eye on the ever-evolving digital marketing landscape, actively researching and identifying new technologies, automation and opportunities for growth & innovation.
• Budget Management: Manage client budgets effectively, ensuring that campaigns are delivered within budget and maximize ROI.
• Collaboration: Work closely with other team members and departments to ensure cohesive and effective marketing campaigns.
• Internal Marketing Support: Contribute to internal marketing initiatives for P11, including developing and executing strategies to increase brand awareness, enhance reputation, and attract new clients. This may involve supporting social media efforts, content creation, and other marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with a demonstrable track record of success in running and optimizing campaigns. Experience working with real estate clients is highly preferred.
• Strong understanding of digital marketing principles and best practices.
• Proven expertise in digital media strategy, SEO, SEM, social media marketing, email marketing. Working knowledge of HTML and CSS for email development (a plus).
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication, collaboration, and presentation skills to partner effectively across teams and key stakeholders.

PHYSICAL ENVIRONMENT

• Remote environment with occasional in-person meetings.

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