Keystone Partners has been helping individuals, teams and companies of all sizes, across a broad range of industries, navigate career changes and leadership transformations for over 40 years. We are unique in the way we handle the special challenges and opportunities presented throughout the career lifecycle. We offer consistent, resilience-minded solutions for the most complex of career management challenges, including: career transition (outplacement) services, leadership development, executive coaching, team and team leader coaching, succession planning, career planning, customized training, meeting facilitation, executive assimilation, performance management and retirement planning. We’re cultivating an environment where resilience thrives, empathy guides us, and flexibility leads to innovative solutions.

The Digital Marketing Manager plays a key role at the Center for Executive Coaching (CEC), contributing to strategic initiatives that drive brand awareness and membership growth. This role supports digital marketing efforts across content strategy, marketing automation, email marketing, and both paid and organic social media to engage and convert potential members.

With a strong focus on email marketing, this person will help execute and optimize campaigns that nurture leads, boost retention, and drive engagement. They will also support social media efforts, ensuring a cohesive presence across platforms that align with CEC’s brand and marketing goals.

Reporting to the Director of Ecommerce Marketing, the Digital Marketing Manager will collaborate closely with the EVP of CEC, its original founder, and cross-functional teams to implement high-impact marketing strategies in a fast-paced, result-driven environment. This role offers high visibility and significant opportunities for professional growth and development.

Primary Responsibilities

• Marketing Planning: Support the development of marketing plans and budgets for CEC, ensuring alignment with Keystone Partners’ broader vision while emphasizing CEC’s unique value for individual consumers seeking executive coaching.
• Content & Collateral: Work with the team to create compelling marketing materials, presentations, email campaigns, and sales assets that engage and convert potential members. Ensure all print and digital collateral maintain brand consistency and appeal to a B2C audience.
• Online Presence & Lead Generation: Contribute to website updates, content optimization, and digital enhancements that improve user experience and drive membership growth. Collaborate with internal teams to refine content, thought leadership, and paid digital advertising strategies for maximum impact.
• Social Media Marketing: Assist in developing and executing a dynamic social media strategy that builds brand authority and engagement across platforms, with a focus on LinkedIn and other channels relevant to CEC’s audience.
• Events & Community Engagement: Support the planning and execution of virtual and in-person events designed to attract and retain members. Help coordinate topics, speakers, and partnerships that reinforce CEC’s expertise and credibility in executive coaching.
• Performance Tracking & Budgeting: Assist in budget management and track marketing initiatives against key performance metrics, assessing ROI and identifying areas for improvement.
• Vendor & Partner Management: Oversee relationships with external vendors, ensuring quality service, contract efficiency, and strong performance in marketing initiatives.

Experience/Skills/Knowledge Requirements

• 3-5 years of experience in a digital marketing role within a B2C environment, with a focus on customer engagement, lead generation, and retention.
• Strong writing skills, with the ability to craft compelling content for both executive audiences and consumer-focused messaging.
• Proven ability to collaborate with a diverse range of stakeholders, including customers, executives, and cross-functional teams.
• Proficiency in marketing technology and analytics tools, including GA4, Google Ads, LinkedIn Ads, Meta (Facebook/Instagram) Ads, and email marketing platforms like Pardot or HubSpot.
• Experience in audience segmentation and targeting strategies to effectively engage and convert consumers across a variety of digital channels, including email, social media, and paid advertising.
• Understanding of content strategy and brand consistency, with the ability to guide content creation efforts that align with CEC’s messaging, tone, and visual identity.
• Excellent communication, presentation, and interpersonal skills, with the ability to convey marketing insights and strategies effectively.
• Highly organized, proactive, and adaptable, with a strong ability to prioritize multiple projects in a fast-paced, results-driven environment.
• Creative thinker with a data-driven mindset, resourceful problem-solving skills, and keen attention to detail.

Education 

Bachelor’s degree in business, marketing, communications, or a related field.

Benefits and Diversity Statement

Keystone Partners offers a dynamic, supportive and upbeat environment designed to advance the success of our clients and our employees. We offer a competitive compensation and benefits package to help nurture the well-being of our employees.

Benefits include: Medical insurance with partially funded employer HRA, dental, vision, HSA, life insurance, 401k plan with employer matching annual discretionary bonuses, transit/parking pre-tax program, generous paid time off, including 14 paid holidays and a strong commitment to employee professional development.

At Keystone Partners, we dedicate ourselves to making continued advances in building a diverse team and an inclusive environment that supports a global customer base. We do not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, pregnancy, genetic information, marital status, sexual orientation, military or veteran status.

We believe that a team with diverse talents and experiences helps us deliver high-quality, creative, and innovative services to our clients. We want to create a welcoming work environment, one in which we all can succeed, and thrive. 

We are committed to recruiting and retaining a workforce where all feel safe and valued, the uniqueness of every individual is respected, all are encouraged to participate and contribute, and all have equal access to opportunities.

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