Summary:

Innovative Renal Care (IRC) is seeking a Digital Marketing Manager to lead our online presence, drive strategic growth, and optimize digital campaigns across multiple channels. This remote role is perfect for a marketing professional with SEO, paid media, analytics, and conversion optimization experience who thrives in a fast-paced, mission-driven environment. Occasional travel may be required for special projects, events, and in-person meetings.

Essential Functions:

• Develop and implement digital marketing strategies across SEO, paid search, display advertising, social media, email marketing, retargeting, and geotargeting to drive B2B and B2C engagement.
• Manage the digital ecosystem, including websites, social media, content calendars, reputation management, and web analytics to grow the company’s online presence.
• Analyze digital performance metrics, identifying trends, user behavior, and opportunities for optimization to maximize engagement and lead generation.
• Oversee A/B testing and conversion optimization, making data-driven recommendations to enhance landing pages, UX/UI, and user funnels.
• Serve as a subject matter expert on digital marketing programs, ensuring best practices are applied to maximize effectiveness across all digital channels.
• Collaborate with internal teams and stakeholders to identify opportunities for digital initiatives that align with business objectives and drive growth.
• Create and maintain reporting dashboards, providing regular insights on the performance and impact of digital marketing initiatives.
• Ensure strong project management and execution, prioritizing tasks, maintaining quality control, and delivering polished, high-impact marketing campaigns.
• Monitor and manage online reputation, including responding to reviews and refining strategies to enhance brand perception and visibility.
• Stay current with digital marketing trends and technologies, continuously seeking ways to improve and innovate digital strategies.

Required Education and Experience:

• Bachelor’s degree in marketing or related field (or equivalent combination of education and experience) required.
• 3+ years of experience in a digital marketing role within a marketing department and/or agency required.
• Healthcare industry experience preferred.
• Expertise in SEO, SEM, paid search, display advertising, and email marketing.
• Strong proficiency in Google Analytics, Google Ads, social media ad platforms, and marketing automation tools.
• Proven ability to analyze data and optimize campaigns for maximum impact.
• Strong project management and content strategy skills.
• Excellent communication and analytical abilities.

About Innovative Renal Care:

At Innovative Renal Care (IRC), we are one of the largest dialysis service providers in the U.S., partnering with local physicians to deliver high-quality care to patients with ESRD and other kidney conditions. Our mission is to be the trusted experts and preferred partners for patients, physicians, and healthcare providers by delivering best-in-class care, service, and solutions.

Our values, summarized as I CARE, guide everything we do:

• Integrity & Innovation: Earn trust by delivering on promises and finding new ways to solve problems.
• Compassion: Treat patients, their families, and colleagues with respect and empathy.
• Accountability: Take responsibility and show appreciation for others.
• Results Driven: Strive to exceed expectations and achieve excellence.
• Everyone Counts: Foster diversity, equity, teamwork, and collaboration.

Equal Opportunity Employer:

Innovative Renal Care is an equal opportunity employer and a drug free workplace. All qualified We applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status. 

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