Associate Marketing Director, Education

Arc Network is a dynamic and growing organization focused on connecting people, solutions, and information across Education, Human Resources, Agriculture, Technology, and Investment industries. Through a series of innovative summits, tradeshows, and conferences powered by established media brands, we deliver meaningful connections and market-leading insights.

The Associate Director of Marketing for the Education group will lead the marketing programs and drive strategies to support audience and commercial growth goals.  This role will report to the Chief Marketing Officer, US with a dotted line to the VP, Education and manage a team of marketers responsible for audience and subscriber growth, event and summit attendance, demand generation for sales, and membership acquisition.

This is a remote role, and home-based work is permitted 5 days per week.

Key Responsibilities

Audience Marketing

• Develop and implement strategies to drive attendance at industry-leading tradeshows, conferences, and summits.
• Collaborate with P&L leaders, membership development, and content teams to drive subscriber and member growth and engagement.
• Oversee multi-channel audience marketing activities, including email, social media, SEO, paid media, and partnerships.
• Set audience targets, monitor performance, and provide actionable insights to the leadership team.
• Implement new tactics to drive target audience engagement, including event attendance, membership, webinars, and newsletters.
• Develop go-to-market strategies for new products and solutions to support new products and services.

Commercial Marketing

• Plan and manage marketing activities designed to deliver MQLs and support sales teams across tradeshows, summits, and media.
• Develop collateral and positioning to enable sales teams to effectively engage advertising partners, exhibitors, and sponsors.
• Analyze and optimize marketing efforts to increase lead quality and conversion rates.

Leadership

• Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and high-performing environment.
• Work with P&L leaders to create messaging and vision for the group of products and cascade it to the larger marketing group.
• Set clear goals, manage performance, and provide ongoing coaching and development opportunities for team members.
• Work with CMO and P&L leader to establish discipline across the group for schedules and reporting consistent with the larger business.
• Own and manage the marketing budgets for the Education division, ensuring efficient allocation of resources to maximize ROI.
• Champion cross-departmental collaboration, ensuring marketing aligns with sales, editorial, content, operations, and design teams to achieve business objectives.

Relationship Building

• Build and maintain strong relationships with internal stakeholders, ensuring alignment on goals, strategies, and execution.
• Collaborate in ownership of partnership and trade agreements.
• Cultivate partnerships with external vendors, sponsors, and industry organizations to enhance brand visibility and engagement.
• Act as a liaison between the Education marketing team and senior leadership to communicate progress, challenges, and opportunities.

Requirements

• 5+ years of marketing experience, with a proven track record of success in developing and executing marketing strategies for events, summits, or membership-driven organizations.
• Digital marketing experience, including email, paid media, social media, Google Analytics, and content management.
• Experience with marketing automation and CRM systems.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Strong leadership skills with the ability to motivate, develop, and manage a team to achieve strategic goals.
• Demonstrated experience in managing marketing budgets and optimizing financial performance to achieve ROI targets.
• Excellent organizational, project management, and reporting skills.
• Ability to thrive in a fast-paced, dynamic environment, balancing strategic oversight with hands-on execution.

Physical demands of the job include:

• Performing work in an indoor office environment
• Operating standard office equipment such as computers, printers, keyboards, monitors, phones, and other telecommunications or internet-enabled communications devices
• Possessing short-distance visual acuity to perform an activity such as: preparing and analyzing data and figures, writing, coding, viewing a computer terminal, and/or extensive reading.
• Occasionally lifting and carrying small parcels, packages and other items or walking short distances.  Standing for extended periods of time and/or traversing longer distances will be required during conferences and summits.

This is a regular, full-time role.  Most work is typically conducted Monday – Friday, during ETC’s core business hours, between 9:00 AM and 5:30 PM.

This description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

The annual compensation for this role is $80,000.00 – 95,000.00.  Factors used to determine the compensation range for a given position may impact what compensation within the stated range may be offered to any individual candidate (e.g., years of experience, level of education or credentials obtained, geographic and market considerations, etc.). 

 ETC is an equal opportunity employer.