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Remote
Posted 4 weeks ago
Remote Status: Remote
COMPANY OVERVIEW:HealthAxis is a prominent provider of core administrative processing system (CAPS) technology, business process as a service (BPaaS), and business process outsourcing (BPO) capabilities to healthcare payers, risk-bearing providers, and third-party administrators. We are transforming the way healthcare is administered by providing innovative technology and services that uniquely solve critical healthcare payer challenges negatively impacting member and provider experiences.We live and work with purpose, care about others, act with integrity, communicate with transparency, and don’t take ourselves too seriously.We’re not just about business – we’re about people. Our commitment to a people-first approach shapes everything we do, from collaborating as a team to serving our valued clients. We believe that creating a vibrant and human-centric environment can inspire engagement, empower our team members, and ignite a sense of purpose in all that we accomplish.



PURPOSE AND SCOPE:The Vice President of Marketing will define, drive, and execute the company’s marketing strategy. They will cross functionally work across the business to align strategies with business growth objectives. This hands on leadership role oversees and executes brand positioning, demand generation, content strategy, and digital marketing that will drive revenue growth through innovative and data-driven marketing initiatives. The Vice President of Marketing will also oversee key external partnerships and vendors, including relationships with analysts, ensuring seamless execution across all marketing effortsPRINCIPAL RESPONSIBILITIES AND DUTIESMarketing Leadership & StrategyDefine, drive and hands-on execute the company’s marketing vision and multi-channel strategy to support business growth.Lead the development and execution of integrated marketing plans that align with corporate objectives and market opportunities.Oversee and strengthen relationships with the digital marketing agency, ensuring data-driven and ROI-focused digital strategies.Brand & Market PositioningStrengthen the HealthAxis brand through strategic thought leadership, PR, and content initiatives.Oversee high-impact marketing campaigns, ensuring consistent messaging and differentiation in the healthcare market.Act as a key company spokesperson and thought leader with external parties such as the press and analysts and represent HealthAxis at industry conferences and executive events.Revenue Growth & Demand GenerationDevelop, oversee and execute demand-generation programs that drive lead acquisition and customer retention.Partner closely with sales leadership to optimize marketing-sales alignment, ensuring marketing-generated leads contribute to pipeline and revenue goals.Digital & Data-Driven MarketingLeverage data analytics to drive marketing decision-making, optimizing digital campaigns, SEO, and content marketing strategies.Oversee website strategy, paid digital media, and marketing automation tools to enhance lead conversion and engagement.Directly manage the Sr. Content Lead, ensuring the development of high-quality, strategic content that aligns with business goals.Budget, Partnerships & Team LeadershipManage and allocate the marketing budget to maximize impact and ROI.Oversee relationships with external digital agencies, PR firms, and industry associations to amplify brand presence.QUALIFICATIONS:12+ years of marketing leadership experience, with a focus on B2B and healthcare industries.Bachelor’s or Master’s degree in Marketing, Business, or a related field.Proven track record of building and hands-on executing successful marketing strategies that drive revenue growth.Expertise in digital marketing, demand generation, and thought leadership.Strong executive presence with experience in public speaking and media relations.Ability to lead high-impact teams and collaborate cross-functionally with C-suite executives.Ability to think strategically and execute at the tactical level.Ability to be maximize ROI on marketing resources and allocated budget.Experience managing agencies, vendors, analysts and internal marketing leaders.Preference will be given to candidates who have marketing experience working within Healthcare focused companies that service the CAPS, BPO, BPaaS space.

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