Online shopping has long been a haven for bargain hunters, but a major shift is on the horizon.


New tariffs on Chinese imports, introduced under Trump’s trade policies, are driving up costs for popular platforms like Shein, Temu, and AliExpress. As retailers scramble to adjust, consumers may soon find their go-to deals disappearing. Could this mark the end of ultra-cheap online shopping? 🛒

With a 10% tariff now imposed on Chinese imports, shoppers accustomed to budget-friendly prices may start seeing higher costs on their favorite platforms.

This policy directly affects popular retailers like Shein, Temu, and AliExpress, which have long benefited from a trade loophole that allowed them to ship low-cost items duty-free. Now that this loophole is closed, prices for fast fashion, home goods, and other imported products are expected to rise.

How Trump’s Tariffs Are Changing Online Shopping

For years, U.S. shoppers have been able to order affordable fashion and household goods from international sellers, thanks to the “de minimis” rule. This regulation allowed imports under $800 to enter the country without duties. With the new tariffs in place, retailers that rely on Chinese imports must either absorb the cost or pass it on to customers, making online shopping more expensive.

Many e-commerce businesses are already adjusting their pricing strategies. Some are increasing product costs slightly, while others are searching for alternative suppliers in countries like Vietnam, Mexico, and India. However, moving supply chains takes time, meaning the effects of this tariff will be felt immediately by consumers.

How Trump's tariffs are affecting online shopping in 2025

Which Stores Will Be Affected the Most?

Shoppers who frequent the following online retailers will likely notice price increases due to the new tariffs:

  • Shein: Known for its trendy, budget-friendly clothing, Shein will have to adjust prices or find alternative supply chains.
  • Temu: This fast-growing platform has made a name for itself by offering ultra-cheap products, but new tariffs could drive costs up.
  • Amazon: Many third-party sellers on Amazon rely on Chinese manufacturers, making some products more expensive.
  • AliExpress: A major player in global e-commerce, AliExpress could struggle to maintain its famously low prices.
  • Wish: Focused on deeply discounted products, Wish may see a decline in affordability due to higher import costs.

Dropshipping Businesses Face Major Challenges

One of the hardest-hit groups will be dropshipping entrepreneurs—those who sell products without holding inventory. The majority of dropshipping suppliers are based in China, meaning these business owners will now face:

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  • Higher product costs due to tariffs
  • Potential shipping delays as suppliers navigate the new regulations
  • Lower profit margins, forcing many to increase prices or rethink their business model
  • Stronger competition from U.S.-based retailers that may gain an edge as Chinese imports become pricier

For those in the dropshipping business, this may be a turning point. Some may shift to domestic suppliers, while others could explore print-on-demand or private-label models to stay profitable.

Who Will Feel the Impact the Most?

According to data from the U.S. Census Bureau, online shopping is most popular among certain demographics. The groups most affected by these changes will be:

person using laptop computer holding card
  • Young adults (18-29 years old): This group shops online frequently, with 87% making purchases each month.
  • Women: Women account for a larger share of online purchases, making them more likely to notice price hikes.
  • High-income households: Those earning over $75,000 per year shop online the most, though they may be less sensitive to moderate price increases.
  • Urban consumers: City dwellers tend to rely on online shopping more than rural residents.

What’s Next for Online Shoppers?

With prices rising, many consumers may start looking for alternative shopping strategies. Some will shift to buying from U.S.-based retailers, while others may wait for promotions and discounts to offset higher costs. While companies work to find new suppliers, shoppers should expect some turbulence in the availability and affordability of their favorite online products.

One thing is clear: the days of ultra-low-cost shopping may be coming to an end.

© European Union, 2025, CC BY 4.0, via Wikimedia Commons
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