Sarah Stafford

Botox and fillers have been around for a long time, but the common users of these treatments are transforming.

At a time where one’s look is constantly on display, millennials are understanding that the steps for long-term beauty are more of a proactive process than reactive.

In February 2018, Forbes reported that plastic surgery and cosmetics spending in the United States alone hit the $15 Billion-mark last year and that the most cost-effective solution to anti-aging was…to start young.


Millennials are flocking to the cosmetics industry, and Botox in particular, as part of their anti-aging regimen.

“Getting work done” has become not only socially acceptable at a younger age but it is being highly touted on social media, blogs and in everyday conversation. We see this shift happening also partly because our current society is driven by instantaneous results. In the beauty world this translates to a desire for quick procedures with minimum downtime — Botox and filler are just that. Preventative care is so popular these days amongst younger women that it is seen more as a means of upkeep; such as coloring one’s hair or receiving a facial. Annual statistics from the American Society of Plastic Surgeons confirm this trend. As reported, Botox procedures have increased 28 percent since 2010 amongst 20 to 29-year-olds.

There’s no “right” age to get Botox or to begin such preventative care — everyone begins showing signs of aging differently. With a proactive stance, beginning sooner yields better results. When considering Botox and filler, it is important to research a skilled injector who understands the look a younger clientele is wanting to achieve.

As noted by the American Society for Aesthetic Plastic Surgery, Botox is the most popular nonsurgical option with more than 4.5 million procedures performed in 2016. Botox is no longer seen strictly for mature patients; Millennials are increasingly getting the treatment done. Within the past five years, Botox use among people aged 19 to 34 increased by 87%.

So, are you going to be proactive or reactive with your beauty?