Pinterest Secrets from a VP of Marketing & Chief Marketing Officer

In the world of online entrepreneurship, Pinterest has emerged as a powerhouse platform, not just for inspiration and DIY projects, but also as a lucrative avenue for income generation.

While many view Pinterest as a visual search engine for ideas, its potential for driving traffic and sales is often underestimated.

Behind the scenes, savvy individuals are leveraging Pinterest’s unique features and algorithms to amass substantial monthly incomes, sometimes exceeding $10,000. So, how exactly do they accomplish this feat? Let me show you how. 

To introduce myself, my name is Ana Lefebvre and welcome to my blog. I have been in the marketing industry for

MSBS Photo

 

almost 2 decades and I have used Pinterest on and off for about 8 years. Over the years, I have seen Pinterest grow (as I have used it religiously for clients) but it is still an underused and underestimated platform that can greatly enhance your business, service or product.

Look below at my monthly views, I have seen much larger accounts (I am just pointing out a fact) with 1/4 of these views. I am only saying this to prove that Pinterest is about views, not followers. 

Pinterest Statistics April 2024

Generating a substantial income with Pinterest is extremely feasible and you do not have to have a large following!

Here are the most popular items to sell. 

  1. Online Service
  2. Tangible Products
  3. Digital Products
  4. Affilate Links

The first thing you need to do to generate sales with Pinterest is to come up with a plan for what you are trying to sell. Is it a brand, product or service?

Do you want to start making money blogging but don’t know how? Let me show you show it is done

1. Niche Selection and Content Curation

Successful Pinterest earners understand the woman sitting on floor and leaning on couch using laptopimportance of selecting a profitable niche. They delve into niches with high demand, low competition, and a passionate audience. Whether it’s fashion, home decor, personal finance, or fitness, they identify topics where they can provide valuable content.

They meticulously curate their boards (for Branding purposes), ensuring that each pin aligns with their niche and resonates with their target audience. Consistency is key; they regularly upload fresh content, keeping their boards active and engaging. *When I say engaging, that means saving other account’s pins and commenting. It is extremely important that you engage.

Now on the flip side of this, myunboundedlife.com is an online magazine / blog. We focus on fashion, beauty, health, fitness, business, relationship advice and current news. That means that when I post on Pinterest, it is never about one thing but rather 4 different niches (I narrowed it down to four). This has had its ups and downs. Thankfully Pinterest is not fully a followers platform. For instance – the amount of followers that you have is not as important as sites like instagram where people judge you off numbers. You just have to have a great Pin! Yes one great pin!

Story time: I have a client that focuses primarily on e-mail marketing. We post to the companies socials a couple times a week, but the Pinterest Social is traditionally one of the most clicked on link in each e-mail. Why? Social Proof. People want to make sure the product or service is real, which is why social media can be extremely important for your business.

2. Optimize for Pinterest SEO

Pinterest operates as a search engine, making a wooden block that says seo on it search engine optimization (SEO) crucial for visibility. Top earners conduct keyword research to identify popular search terms within their niche. They strategically incorporate these keywords into pin descriptions, titles, and board names, increasing the likelihood of their content appearing in search results.

Additionally, they capitalize on Pinterest’s guided search feature by using relevant hashtags. This enhances the discoverability of their pins, attracting more clicks and engagement.

Here’s a great tip, always change the pin’s name (your graphic) to fit the title of your post. Never upload a file like this: 101.jpg.

Also, play with manually posting or using a 3rd party posting site. I have found greater success with manually uploading posts and utilizing  jpgs or mp4. I do not like to use gifs. 

3. Create Compelling Visuals

Visual appeal is paramount on Pinterest. Successful Red and White Pinterest Logousers invest time and resources in creating captivating graphics and images. They understand the significance of eye-catching visuals in grabbing users’ attention as they scroll through their feeds.

Utilizing tools like Canva or Adobe Spark, they design pins that stand out amidst the sea of content. They experiment with different formats, colors, and fonts to create a unique aesthetic that resonates with their audience. 

I have used both and both are great.

Also search for pins that are similar to yours and see what aesthetics they are using. 

I am a big believer in posting. If you follow me, you will see that I post around 40 times a week and it is not time consuming. I’ve also tested the theory on the sizing of Pinterest and it honestly doesn’t matter. 

Look at my numbers below. I drove traffic from these posts to make money from Google Adsense, Affiliate Marketing, E-Book Sales and Product Sales.  

Pinterest Numbers

4. Implementing Pinterest Marketing Strategies

Beyond organic reach, top earners leverage Pinterest’s advertising options to amplify their reach. They run targeted Promoted Pin campaigns, reaching users based on demographics, interests, and behaviors. By allocating their budget wisely and monitoring campaign performance, they maximize their return on investment (ROI).

Moreover, they harness the power of group boards and collaborations to expand their reach further.

By joining relevant group boards and participating in collaborative projects, they tap into larger audiences and gain exposure to new followers.

Here are a couple of my ad secrets: When you are first starting off, create a couple of different ads. One where you have narrowed down your audience and one where you are letting Pinterest gather your audience. See which ad is working better for your ROI.

Here are examples of posts that I made that encompasses affiliate  marketing and selling my own products. Check them out as a reference if you are relying on affiliate marketing, product marketing, and Adsense to make a majority of your profit. 

Here are examples of my blogs:

5. Monetization Tactics

Various monetization avenues exist for Pinterest users earning over $10,000 monthly. Affiliate marketing stands out as a popular strategy, where users promote products or services and earn a commission for each sale generated through their affiliate links.

Additionally, many creators develop their products or courses tailored to their niche. They promote these offerings on Pinterest, driving traffic to their sales pages or landing pages. E-books, online courses, printables, and physical products are just a few examples of monetizable assets.

The statistic below are from my relationship e-books that I sale. All traffic came from Pinterest.

Pinterest-Book-Traffic

Conclusion of How People Generate Over $10,000 Monthly Using Pinterest

The journey to earning over $10,000 monthly on Pinterest involves strategic planning, consistent effort, and a deep understanding of the platform’s dynamics.

By selecting the right niche, optimizing for SEO, creating compelling visuals, implementing marketing strategies, and exploring monetization avenues, individuals can turn their passion into a lucrative online business. While success may not happen overnight, with perseverance and dedication, achieving significant earnings on Pinterest is well within reach.